OUR PURPOSE
Our purpose is to inspire creativity through the philosophy of uplifting, enlightening and encouraging all to take pride in who they are, what they do, and what they wear. The ambition and work of the Company is to position itself on the minds and hearts of the people that there is a better choice: a choice that will not only satisfy their desire to be stylish and in vogue, but also fulfill the desires of the well-intended heart.
CORE VALUES
Take pride in who you are.
Take pride in what you do.
Take pride in what you wear.
PRODUCT
Design products from passion with purpose based on the principle of “form follows function”
Push the boundaries of creativity through the art of simplicity.
Create not only to serve yourself but to serve others
Design with pride
PRACTICE
Create an environment where passion perfects performance and the spirit of “ one” is demonstrated through collective actions to uplift, enlighten and encourage all to take pride in who they are and what they do.
GROWTH
It is better to do what you are called to do than what you are hired to do. Live a life of purpose.
Your work may bring you joy, but your family makes you whole. Honor the balance between work and home.
Life is not a destination it is a journey. Enjoy the journey.
TEAMWORK
Listen first. Respond, don’t react. Encourage, don’t condemn.
We grow in community not in isolation.
Use your gifts, talents and abilities to create and serve each other.
PROFITABILITY
There is no greater profit than that of knowing you have enriched someone else’s life. We believe it is important to remain an active member of the community in more ways than through the selling of merchandise.
GOOD BUSINESS
Our goal is to show the world that business has the power to do good, and when put into practice the idea of doing “Good Business” can reshape the landscape of humanity through social and environmental change. It is our purpose to use our products to help communicate these ideas.
SUSTAINABILITY
PEOPLE - PRODUCT - PLANET
WHAT TOMORROW LOOKS LIKE
What tomorrow looks like depends on what we do today. Our goal as a company is to produce garments that are made from the use of environmentally friendly and sustainable means of development and production. The use of organic materials, bio-degradable chemicals and recyclable materials will ensure that our business is ecologically sustainable, meeting the needs of the present without compromising the future.
